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How do I set up a Qualtrics Account?

Visit wustl.az1.qualtrics.com and enter your WUSTL Key credentials for access.  After logging in for the first time with your WUSTL Key, Qualtrics will ask if you already have a Qualtrics account.  If not it will create one for you.

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Is there any associated cost with Qualtrics?

There is no cost for using Qualtrics.  The university has a university-wide subscription with unlimited accounts.  There are other products available by Qualtrics which may not be covered by this agreement.