Emma for Mass Emailing

1. Log in and open the Campaigns section of your account.
2. On the Emails page, click the Create new campaign button.
3. Select which template you would like, choose from a previously saved template, pick a design from the template gallery, or start from scratch.
4. Design or customize the campaign to your liking using the drag and drop editor. 
5. Always be sure to send a test of your campaign before sending it out to the intended audience. 
6. When you’ve finished working on the content for your campaign click the Review button to add your recipients, sender and subject line and to send it.

Follow instructions in this article to build a campaign using HTML code.

Note: Custom HTML within campaigns and templates is the responsibility of the author, owner, or sender and is not supported by the WashU IT organization.

Header graphics should be no larger than 700 pixels wide and 200 pixels in height. Graphics within the content should be no larger than 480 pixels wide and 480 pixels in height.

This article provides tips and recommended image specs so that you can choose email-friendly images when creating campaigns in Emma.

Information Security best practices recommend against attaching files directly to an email, which can also cause system delays. To share a file, add a link within the message to the file stored in Box or add a file directly to your Emma campaign.

• Using a Box link: Since Emma is not HIPAA compliant, consider using a Box link with a secure password if necessary. Here are instructions on how to create a shared link in Box.
• Add a file directly to an Emma campaign: Follow these steps.
  Note: The file will be stored in and accessed from Emma, much like how files are stored in and accessed from Box. Keep in mind that Emma is not HIPAA compliant.

After approving the test, from the drag & drop editor select Review in the upper-right. This will prompt a proofing check and then open a window with the campaign sending settings. 

Select the recipients by clicking the add person icon. You can add one or more groups, segments or subscriptions.  You may also check the box to exclude an audience segment. 

Enter the subject line.

You may decide to switch to a split test, where Emma will test two different subject lines with two small portions of your audience, and then whichever subject line gets the best results, will be used to send to the rest of your audience.

You may add or ignore preheader text.

Verify or edit the sender name and sender email.

If the recipient replies to the message and the reply should go to someone other than the sender check the set a separate reply-to email address and complete the field.

Leave the Format defaulted as HTML.

Select a different signup form if desired.

Do Not add Google Analytics, this is not HIPAA compliant.

Then select Send Now or Schedule for later.  If you use ‘schedule for later’, select the date and time you want the campaign to send.  If you wish to notify anyone when the campaign sends then enter the email address(es). They will get a copy of the email, along with a notification in top line of the email alerting them that the email has sent or is in the process of sending. Then select Schedule it.

Anchor links are also called bookmarks or jump links because they jump the reader down to an item somewhere else in the same page. 

While anchor links can be useful, they are often a sign that a mailing is too long, which may impact deliver-ability and decrease the likelihood of contacts reading the full mailing. As a result, the new editor does not have built-in functionality to create anchor links. Instead of using anchor links, best practice is to put essential information in your campaign and link out to your website or a landing page for full details. 

If anchor links are non-negotiable for you, the workaround below will provide the same functionality as an anchor link. Please note: Due to limitations beyond our control, anchor links are not supported in mobile platforms. There are also some email clients that do not support anchor links, so you’ll want to be sure to send a test of your campaign to the different email clients in your audience. 

After your content is in place for both the jump-to-content (in your section below) and the text that will hold the link (in your section near the top) follow the steps below to add your anchors.

Step 1: Drag an HTML block to the location that you want to use as the destination for the anchor link (just above the jump-to-content).

Note: The way this functions, clicking on the linked text will take readers to the HTML block, so you could put it above or beside the content you want readers to associate with that anchor. The HTML block will be invisible, so it will appear as if it is anchoring to the desired content. Please note, in order to place the HTML block next to the content, you will need to be working in a row that has multiple columns.

Step 2: With the HTML block selected, in the properties panel, type the following code: <a name=”ANCHOR”></a>. You’ll need to replace ANCHOR with a unique word that you feel is appropriate.

Step 3: In the top section, highlight the text that you will use as the anchor link itself then select the link icon.

Step 3a: In the URL field type # and your anchor name with no spaces (example: #third) then select OK.

Step 4: Repeat these steps for each anchor needed.

Are hyperlinks that go to anchor links track-able?
No. Anchor links cannot be tracked.

Learn more about hyperlinks.

This article explains how to change the address in the footer of your campaign from your Emma profile account.

Step 1: Log in to Emma.
Step 2: From the Homepage select the drop-down arrow next to your profile name.
Step 3: Select Account.

Step 4: On the Account page, select the Sender Info tab.
Step 5: Change the Sub-Account information as needed and then select Save at the bottom.

1. Log in and open the Audience page.
2. Select Imports from the left-side menu.
3. Select the Import contacts button.
4. Add your Excel or CSV file by dragging and dropping in the designated area or select Choose file.
   • You may leave all other settings as default or change them as needed.
5. Select Continue.
6. Minimally, set the email fields using the drop-down and uncheck “skip” if the column shows an email address or contact data you wish to import.
7. Select Continue.
8. Add this list to an existing group or create a new group by entering the group name and selecting Add.
9. Select Continue.
10. If applicable, add the group to a subscription.
11. Select Continue.
12. Select Import.
    • Your group will then show in the left-side menu Groups section.

This article describes how to produce a list that contains the email addresses in a single column.

The problem is, if a user breaks down a distribution list in Outlook or OWA to the individual members and then copies and pastes into Excel, the email addresses will all appear in the same cell.

Refer to the PDF guide attached to this Knowledge Base Article for steps to take an Outlook distribution group, break it up into the individual members, add it into Excel, and format it as a single column of email addresses. The list can then be used in your mass-emailing software.

This article explains how to open your campaign in a web browser from Emma and then access the HTML code.

Step 1: Log in to Emma.
Step 2: Navigate to the Campaigns page.
Step 3: Select the Sent tab.
Step 4: Locate the campaign. Use the drop-down arrow at the end of the row to select View response.

Step 5: In the upper-right of the Responses page select Open webview in a new window.

Step 6: In the window that opens with the campaign message, right-click anywhere on the message and select View Page Source.

Step 7: The HTML will display.  Select All, then copy the code to an external source.

Note: You may need to additionally download any images and replace the links within the code with the images new URL.

From the Campaigns page, select the Images tab, locate the image and select the down-arrow from the far right of the image row then select Download.

Items and email addresses that have been opted-out may be stored in archive for up to 180 days. To restore an item or email address follow these instructions.

Note: Emma will not allow duplicate data. If you try to add data and get a pop-up message alerting of a duplicate or creation error, the data most likely already exists in an archived status.

This article explains how to change the address in the footer of your campaign from your Emma profile account.

Step 1: Log in to Emma.
Step 2: From the Homepage select the drop-down arrow next to your profile name.
Step 3: Select Account.

Step 4: On the Account page, select the Sender Info tab.
Step 5: Change the Sub-Account information as needed and then select Save at the bottom.

Emma’s convenient Eventbrite Audience Connect integration lets you sync your contacts from Eventbrite with your audience groups so you can send to them from your Emma account and track those email’s performance.

This article explains how to connect your Eventbrite account to your Emma account and sync the contacts between them using the Eventbrite Audience Connect.